04-11-2014 First Mark Investments keeps on supporting promising international projects.
First Mark Investments is proud to announce that its subsidiary, First Mark Premier Concept, contributes to the development of the French company Plej Création. Plej Création creates and manufactures lingerie in the city of Villeurbanne, in the heart of the Grand Lyon area and profits from the assistance of experienced professionals of the industry. Plej Création is about to launch a new range of high quality products, manufactured in France. In this regard, Plej Création is developing an original workshop “les Dessous français” for the manufacturing of corsetry products and will soon launch two brands “Valentine Chérie” for high-end creations and “Souffle Court” for online selling and door-to door selling, with the plan to open points of sale in the near future.
First Mark Investments confirms its will to promote a brand image, creation and “Made In France” know-how at the international level and reinforces its position in the luxury industry further to the greatly appreciated success of Zahia Dehar’s Maison de couture. For the moment, Zahia Dehar’s Maison de couture receives private orders for some items from her collections and can provide products on demand.
Zahia Dehar’s creativity has created enthusiasm and received international attention. She has been acclaimed by the press and professionals as highly innovative and as a trend-setter.
After several years of work and investments- three Haute-Couture fashion shows within eighteen months and the presentation in 2013 of certain collection items in a dedicated pop-up store – Zahia Dehar’s Maison de couture takes off and implements her new projects and designs with a team of about ten employees and consultants. Today, Zahia Dehar works with care on the preparation of highly prospective new projects.
06-14-2013 First Mark Investments, international concrete developments.
Concerned with the development of the projects and brands it supports, First Mark Investments is proud of realizing a project of luxury brand, thanks to the daily work and support provided.
For several months, First Mark Investments has been supporting and developing the Couture house of the French designer Zahia Dehar.
After three fashion shows that have positioned the brand image of the Zahia Couture house, First Mark Investments is pleased to announce the opening on July 1st of the ephemeral pastry-boudoir imagined by Mademoiselle Zahia Dehar, at the “Eclaireur”, 10 rue Boissy d’Anglas in Paris (75008), for the launch of the ready to wear lingerie range of the designer, which production was entirely entrusted to French artisans.
For the first time, Mademoiselle Zahia Dehar’s creations of the “Cake-Candy” lingerie collection will be offered for sale in ready-to-wear, resulting from the collaboration with the Atelières, a workshop dedicated to the haute-couture, lingerie and bathing costume shaping, heir of the French expertise and know-how in this field.
Until October 15th, 2013, the public will have the opportunity to try and afford Mademoiselle Zahia Dehar’s “made in France” creations, while enjoying the pastry creations of one of the most brilliant Master pastry Chef of the French scene.
More than a simple point of sale, this is the result of a business strategy that will offer important growth projections on global markets to the Zahia Dehar brand.
Faithful to its original objectives, First Mark Investments is about to announce new development projects, based on the values of excellence and quality drawn from the French know-how.
To access the press release, click here