First Mark Investments is proud to sponsor the emerging luxury brand (haute couture, lingerie, prêt à porter, accessories), Zahia. This partnership is born from a desire for creativity and artistic passion, involving artistic craftsmanship and the savoir-faire European luxury, with a daring young spirit at the helm.
Through the recommendation of its Parisian consultants, First Mark met Ms. Dehar, who presented us with her creative project. Ms. Dehar vision for her project was immediately attractive. Ms Dehar’s is gifted with audacious creativity. She has proved herself at every step in the development of her first collection, from her first sketches to the detailed completion of each piece of her collection. We recognize in her a promising designer. She has an intuitive capacity for surrounding herself with talent and making the right choices to lead her to her objectives. Her decision to call upon the best and brightest French craft artists in the conception of her first pieces, before developing a luxury lingerie line that is also commercially viable, is excellent proof.
Beyond any motive concerning her image in the public sphere, we have recognized in Ms Dehar an intelligent young woman, who has chosen to work diligently at the development of her project for almost a year and a half, far from the media spotlight.
Her determination, unique personality and the beauty of her creations convinced us of the importance in accompanying her in the deployment of her brand.
January 25th, 2012, after 1 year of development, Zahia Dehar presented her first couture lingerie collection.